Small but Smart
We understand the struggle of selecting products for your baby without having to compromise on quality or price. Thats why we have brought together a collection of unique, high quality, premier products, all at competitive prices.
We search the globe to find products where outstanding design combines with smart features to help make the joy of parenting even simpler. We used our 10 years of experience in the baby business, an extensive background in art & design, and our own experiences as parents to help make sure you are presented with only the best products.
We choose items that are environmentally friendly and sustainable, such as Tencel or organic cotton, to use across our whole range of fashion, toys and textiles.
Why we do this
When we looked at what was on offer in the UK for parents and their little ones, everything was either too expensive or the quality was lacking. We took it upon ourselves to make a change, gathering the smartest looking products at the smallest of prices.