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Welcome to our selection of baby toys for 0-12 months! Here you will find an extensive range of parent approved and mini favourites, perfect for your little one. Our collection includes everything from soft and cuddly plush toys, to educational and sensory toys. All of our products have been carefully selected to provide your baby with the best possible development opportunities. Shop now!

To make the most of your child’s first few years, it's important that you buy them quality toys which will keep their attention. A good place to start is by looking out for items with simple designs so they can learn how things work before moving on to more complicated pieces in due course.

Some of the best toys for your child are those that allow them to learn through play. Toys that topple over, fall down and open up as well as pour water or whizz around on wheels can all aid developmental skills by engaging with cause-and-effect relationships in an exciting way!

Children need to have the opportunity for sensory exploration with their fingers or mouths on interesting surfaces in order to receive enrichment during play. Textures are an essential part of any child's development so toys with this feature are ideal at such a young age!

Do newborns need toys?

When they are awake, newborns can be entertained by looking at bright colours or listening to music. Some parents choose to give their newborns toys as a way to keep them occupied when they are not sleeping or being interacted with.

What are the top toys for 0 12-month-old children?

There are so many great options out there depending on your child's interests. However, here are a few general toy types that are often popular with this age group:

Rattles and teethers: These help babies develop their motor skills and senses. 

Soft plush toys: A soft stuffed animal is a great option for a newborn. Look for one that is specifically designed for infants – it should be soft, lightweight, and easy for your baby to hold onto. You may want to choose a character that your child can grow with, like a teddy bear or bunny rabbit.

Push and pull toys: These are perfect for helping little ones practice their coordination and even walking skills when they get a bit older.

Building blocks: Blocks help infants learn about cause and effect.

What toys are appropriate for a newborn?

New parents are often inundated with choices when it comes to picking out the perfect toys for their newborn baby. However, it is important to choose toys that are safe for your baby and that will help them learn and grow. Here are some tips for choosing the best toys for your newborn:

  • Look for toys that are made from safe materials such as organic cotton or bamboo. steer clear of anything made from plastic or synthetic materials.
  • Choose age-appropriate toys. Babies under three months old should have soft, simple toys that they can grasp and chew on. 
  • Look for colourful, high-contrast items like black-and-white chewy rings or grasping toys with different textures.

important factors to keep in mind:

Safety: First and foremost, you want to make sure any toys you select for your newborn are safe. Avoid anything with small parts that could be swallowed or have sharp edges. 

Stimulation: You also want to choose toys that will help stimulate your baby’s senses and encourage exploration and learning. Toys with different textures, colours, shapes, and sounds are all great options. A few good examples include balls, blocks, books, mobiles, etc.

When should I start buying baby toys?

Whenever you like! There is no definitive answer to this question, as every parent's situation is unique. Some parents may start to collect baby toys around the time that they are decorating the nursery to ensure that all of the toys fit in with the overall theme and aesthetic of the room.

But of course, you don't have to wait until the nursery is complete to start buying baby toys. If you see a toy that you know your child will love, go ahead and snag it! The important thing is to create a toy collection that your child will enjoy as they grow and explore the world.

When should I introduce toys to my newborn?

Babies are born with a natural curiosity and love of exploration, so giving them opportunities to play and engage with toys can help stimulate their development and facilitate lifelong learning.

Some ideas for introducing toys to your newborn include interacting with them during tummy time, using plenty of eye contact and facial expressions while playing, and keeping toy time short (5-10 minutes) at first before gradually increasing the duration as they get older.

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